Domain is the address name of a website. A website can be reached if the address of the server location where the website is stored (hosted) is known. The server address in question is the IP address or Internet Protocol address, which is a unique sequence of numbers as the identity of a computer/server on a network, for example like 123.456.789.123. However, it will be quite difficult to remember the arrangement of numbers like this if we want to visit a website. This is where the role of the domain is, namely to represent the IP address earlier with a name that is easier to read and remember.
Just as the main purpose of a domain is to make it easier for people to easily access and easily remember the name, so it is the case when we want to create a website and choose a domain name. Even if the domain name itself exists for easy access, choosing a domain name that is not good will actually make the main purpose of the domain itself disappear.
For example, if you have a website about buying and selling property and you use the domain name “jualbelipropertipalingmurahseindonesia.com”, is that domain name optimal enough? Another example, if you create a social media website and you give it the domain name “medsosasliindonesia.com”, will people be interested in visiting and using your website?
Tips for Choosing a Domain Name
We have to consider many things when choosing a domain name. For that, please follow some of the tips below:
Use Keywords Related to The Website Theme
Collect as many keywords as possible related to the theme of your website as material for choosing a domain name. Apart from making it easier for people to guess the contents of your website by looking at the domain name, a domain name that matches the website theme will help increase the priority value in search engines. For example, if the theme of your website is buying and selling property, then use keywords related to that theme, such as property, houses, land, buildings, buildings, and so on. If your website has an online shop theme, then use keywords such as online shops, online shops, buying and selling online, e-commerce, and so on.
Take Advantage of Other Attributes Such as Location and Added Value
You can also use the location attribute as part of the domain name. For example, if the Properti.com domain is already in use, you can try adding a city name such as Propertychicago.com or Propertibdg.com. You can also use keywords that add value to your business. For example, if you emphasize selling property at a much lower price than your competitors, or you only market properties at a low price, then you can add cheap words like Propertimurah.com or Rumahmurah.com.
Use a Name That is Short and Easy to Remember
The shorter the name, the easier it will be remembered. But short is not enough. You must combine consonants and vowels in such a way that your domain name can be read easily. Domains like rmhbdg.com or rmhmrh.com will be difficult to remember even if they are short, unique and match the theme of the website.
You can actually create a domain name from your own brand name. Some well-known domains such as google.com, yahoo.com, facebook.com or twitter.com, have no direct correlation with their content. It’s basically not necessary. But that means you also have to think about choosing a name for this brand. Don’t let it turn out that your brand name has been used by someone else and has even been registered as a legal trademark/trademark. For example, even though you can still buy the facebook.id domain, you may not use that name as your business brand name.
Combine Multiple Keywords
Nowadays it’s quite difficult to get short domains with common keywords. Generally, such domains have been purchased by many people, even though these domains are not/have not been used for websites. Many people like to buy a good domain name and then sell it again at a higher price. If you really need a domain like that and have enough money, then go ahead. But if not, you can still look for other domain names with a few additional auxiliary words.
For example, if the propertypropertimurah.com domain is no longer available, then you can try adding other additional keywords such as sellpropertimurah.com or sellrumahmurah.com. Use additional keywords such as sell, buy, booking, order, stock, and so on to create domain variations.
You can also try combining two or more keywords into one new word. For example Codepolitan.com. In language you will not find this word in any dictionary. This has become a new name or keyword which is also the name of the business brand. Another example, suppose the keywords property and Chicago can be combined to become prochicago.com.
Involve other teams/people to search for domain names
Sometimes you have to ask for opinions from other people, your friends, your family, or strangers. People who don’t even have the insight on how to choose a good domain name as described above, will sometimes look at it from a different perspective and come up with names that you can develop again. Two heads are better for brainstorming than one.
Use less common extensions
The last tip is to take advantage of a top level domain (TLD) that people rarely use. TLD is a domain ending or extension such as .com, .net, .co.id, .id and so on. If you want the domain name ‘propertychicago’ but has already used propertybdg.com, you can use another extension such as Propertychicago.net, Propertychicago.org or Propertychicaho.id. Each extension has a different price, but the opportunity for availability is also great.