It seems our readers are really enthusiastic, waiting for three other things that must be owned by a graphic designer. Therefore we encompass three more information that can satisfy our beloved readers!

It seems our readers are really enthusiastic, waiting for three other things that must be owned by a graphic designer. Therefore we encompass three more information that can satisfy our beloved readers!

1. Layout and Composition

Layout and composition are the foundation of design. This element serves to provide structure and facilitate navigation. This element is also very rarely cared for by some of the novice graphic designers, whereas if it is not well-composed and layout, then a design will look unbalanced (maybe fragile is the right word). Usually, there are some basic principles of layout and composition used by professional graphic designers including,

• Proximity, which is separating between types of content groups.

• White space can be applied by creating empty space in the design.

• Alignment, i.e., adjusting the alignment of content based on the left, right, center, top, or bottom.

• Contrast, making the contrast between design objects by using colors, shapes, or other design components, in order to form a hierarchy.

• Repetition, or more accurately interpreted as the consistency of elements in the design, both in terms of color, typography, and others.

Good layout and composition will facilitate navigation in presenting visual messages to the viewer. By paying attention to details in layout and composition, we can create attractive designs and look professional.

2. Imagery

“An image is worth a thousand words”. Image or image is supporting content from graphic design work. The image can be in the form of a photograph, an illustration made, including an icon or logo. In the world of graphic design, images are commonly used as “bait” to lure viewers. The image is able to trigger a strong impression before the viewer sees the overall design content.

In choosing the required image, there are several things that must be considered, such as always choose the image with the highest resolution, edit the image to adjust the color and always think out of the box to see the perspective of an image.

3. Branding and Identity

Branding and identity are things that are quite difficult to do by some beginner graphic designers. Simply put, branding is what other people think about the product, company, or the results of work. Branding can be created using the selection of colors, logos, and others.

To create a good identity, we must really understand how to communicate visually well so that our perspective will be the same as the viewer’s perspective. This is very important for generating effective persuasive messages. For example, don’t we often choose products based on their good packaging?

Every essence that has been described previously is very influential for the formation of an identity. The point of this is not just a promotional tool, but how to create something unique, consistent, and different from the others, so the viewer will always keep in mind the design.

“To create something very big, we have to start from very small things.” Maybe the various essences are familiar to graphic designers, but not many people realize that trivial things have helped us to create an extraordinary result. So, keep learning, be creative, and stay creative!